Mahaseel for Marketing and Agricultural Services Company (a subsidiary of Hassad), announced Saturday that it has succeeded in marketing 5 million kilograms of vegetables in the local market, during the current agricultural season.
Mahaseel markets 30 different vegetable varieties in the local market through 44 hypermarket outlets around the country. Moreover, 200 local farms are currently registered with Mahaseel to benefit from the marketing and agricultural services provided to the farmers.
Eng. Mohamed Al-Sadah, Hassad CEO
“We founded Mahaseel with the aim to provide the needed infrastructure and services, to support the private agriculture sector, as well as to motivate them to increase the production and quality of local produce, to support achieving food security, ” said Eng. Mohamed Al-Sadah, Hassad CEO.
The operations in Mahaseel’s new headquarters that spans across 20,000 square meters began in concurrence with the start of operations in Al Sailiya Central Market. The headquarters includes a 2300 square meter vegetable receiving hall, operations hall of 3500 square meters and 11 cold stores (8 meters high) on 2000 square meters> The production capacity is 400 tons per day.
Mahaseel is currently working with local farm owners as per two types of contracting programs: pre-contracting and daily direct contracting, following specific conditions for each program. The pre-contracting program is a guarantee for farmers to sell their produce at a fixed price, without any influence by the market supply and demand factors, thus ensuring a near-constant return once achieved the agreed upon quantities, so the farmer’s main focus will be on the agricultural activity. A consultative committee was formed by Mahaseel, which includes a number of local farm owners among its members, to monitor any remarks from the farmers’ side, as well as work with the company to find effective solutions, in order to develop and enhance the operations mechanism. Furthermore, Mahaseel conducts training programs, divided between theoretical and practical studies, to contribute in the development of the private agriculture sector.
from Gulf Times https://ift.tt/387zNGH
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